Introducing the Student Branding Blog! - Personal Branding Blog - Stand Out In Your Career

Introducing the Student Branding Blog! - Personal Branding Blog - Stand Out In Your Career As of today, I own the Personal Branding Blog, publish Personal Branding Magazine, hold the Personal Brand Awards, run Personal Branding Events, direct Personal Branding TV, write a column for BusinessWeek and Metro US, contribute to Mashable.com and other blogs, am on the advisory board for a few companies, speak, consult and do social media for a Fortune 200 company.   That probably sounds like a lot to most of you, but to me its a number of hobbies that are all interrelated.   The reason why they can all exist is that they all support and/or market each other.   Im spread pretty thin, of course, but its enjoyable and the content has helped a lot of people build stronger brands and manage them.   That being said Today is a very exciting day for me because Im expanding the brand of my blog to include a sub-brand, the Student Branding Blog (StudentBranding.com), which will be part of a growing blog network! What is the Student Branding Blog? The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. While the Personal Branding Blog has advice and information for the world at large, the focus for this blog is on the students audience.   Students of all ages are not prepared for continuing education or stepping foot into the real world.   Hiring is down 7% for the graduating class of 20!   They need help right now!   The Student Branding Blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities and succeed.   Some cool features on the site: Facebook Connect: students can sign into StudentBranding.com using their Facebook credentials and use their identity to comment on blog posts and share them with their Facebook network (in the news feed).   This way, they dont need a second identity and they can share these important articles with other students that require the same guidance. Student Branding TV: aside from twelve blog posts per week, there is an online TV show called Student Branding TV, with two hosts, who go over concepts discussed on the blog. Audiences: If you notice, one of the major design differences between this blog and the Student Branding Blog is the pictures of students, which separate the difference audiences.   The audiences are high school, college and graduate students and the content written on the site is focused on all three separately and conjointly.   If you click on High School Students, you will receive all the blog posts that are tagged in that way, etc. Whose contributing to it? I will not be contributing at all to the Student Branding Blog for two main reasons.   First, I dont have time to.   Second, Id rather invest my time in marketing all my web properties because that plays to my strengths and is the best use of my time.   The really good news is that the team Ive gathered for this project is phenomenal.   The blog was supposed to launch next January, but everyone worked really hard and collaborated well, so were launching today. Melissa Kong is the editor-in-chief of the Student Branding Blog, which means that shes the queen bee and will be contributing posts each Monday in addition to editing and scheduling posts.   @melissajoykong Career services 2.0 We have six career experts from some of the top colleges and universities in the U.S. blogging for StudentBranding.com.   The purpose is to give them a new channel to support students, not just at their school, but all over the world.   Ive found that its hard for career services to scale in a school, where they have to give guidance for maybe a few hundred students at a time!   This blog will bring their guidance to students in an environment that theyre used to. Markell Steele: Counseling Manager, Graduate Student Services at UCLA   @Futuresinmotion Mike Severy: Director of Student Life, University of North Carolina at Pembroke   @mikesevery Kelly Cuene: Career Advisor, University of Wisconsin-Madison   @kellycuene Dan Klamm: Outreach Marketing Coordinator (Career Services), Syracuse University @danklamm Lanie James: Employer Development Coordinator (Career Services), Oklahoma State University   @JLanie Nicole Anderson: Assistant Director/Career Counselor (Career Services), Tufts University Peer advisers 2.0 Students listen to their peers, not just experienced workers or career experts.   That is why StudentBranding.com offers five student and recent graduate voices from a variety of backgrounds. Jamie Mitcham: Communications Coordinator at the Casady School in Oklahoma City @jamiemitcham Monika Adamczyk: Senior at Yale University @monikaadamczyk Johnny Schroepfer: Graduate Student at Northwestern University’s Medill School @jbschroe Cassie Holman: Recent Graduate of the University of Wisconsin-Madison Ag Journalism program   @cassie_holman Shannon Reed: Senior at Boston University majoring in Advertising in the College of Communication @sereed1 Student Branding TV Students of all ages enjoy video, just as much, if not more than the written word, which is why StudentBranding.com will have its own online TV show, with two co-stars. Kade Dworkin: Graduate of Arizona State University @KadeDworkin Amber Rae Lambke: Graduate of Miami University (Ohio) @amber_rae To give you a taste for what Student Branding TV is all about, here is Episode #6: Follow the Student Branding Blog contributor Twitter List! Final words If you know any students, please forward this blog to them because they need this type of information very badly.   Im very excited about this four month project and the possibilities it will create in the future.   We are always looking for your feedback if you have any thoughts. 7 steps to launching a second blog Now for me to give you some value in a VERY promotional post!   Most of you reading this either dont have a blog or have a single blog based on a hobby or profession.   Here is what I did to launch my second blog: 1.   Think about branding As youll notice, both the Personal Branding Blog and the Student Branding Blog have very similar branding, in terms of fonts, colors, images and the overall frame.   If you want to extend your brand into a sub-category, like Ive done here, then having this type of consistent branding is important because people will be familiar and comfortable with the blog. 2.   Get the right team onboard early The power is in the people and by finding the right people who will contribute to your blog, you are setting yourself up for great success.   For me, this involves pinging your current network and locating people that you think are the right fit for your blog and can make the time commitment. At some level, they are blogging on your behalf (if youre the blog owner like me, for instance). 3.   Set up a posting system I leveraged my current blog post system for StudentBranding.com because it works and I dont want to mess with something that is already successful.   Basically, we have contributors submit their posts every Sunday and a blog editor (Maria for this blog and Melissa for Student Branding) edit and schedule the posts throughout the week.   This is extremely important because it gets everyone on the same page. 4.   Pump out at least twenty posts No one subscribes to a blog without any content, I promise you.   If you can start publishing blog posts before you launch, then people will get the blog more seriously.   You dont have to have twenty posts for an individual blog though (this is a team blog).   I would say six posts for a blog with only one contributor. 5.   Ensure that your site ranks #1 in Google for your concept If your blog is knew, you need to make it accessible fast.   For me, this is about optimizing it and making it show up first in Google because most people dont bother typing in domain names anymore (even though StudentBranding.com is easy to remember). Also, note that the domain name and title both have Student Branding in them, which really helped the blog become #1 fast! 6. Build buzz without promotion I told my web developer last week to put the top header of the Student Branding Blog on top of the Personal Branding Blog so that people would be aware that a new blog was coming.   I didnt say anything about it though, which generated curiosity and peaked some initial interest. 7.   Launch the blog and market it using your current resources and a targeted group of individuals I was debating whether I would use a press release or not and decided against it because most blog press releases dont get any attention whatsoever.   Instead, I wanted to promote it to the largest personal branding audience on the web (you included).   Then Im going to be speaking to colleges, universities and high schools who need to get involved.   This targeted approach is typically more successful than a random blast out!